GREENSBORO — The home of the Atlantic Coast Conference has been Greensboro since the league’s inception and so the return of the men’s basketball tournament for the first time in five years has generated a degree of civic pride.

The Triad is all dressed up for the big event.

“We’ve put a lot of special emphasis on making sure the community puts its best foot forward,” said Brent Christensen, president and CEO of the Greensboro Chamber of Commerce. “The idea is to make sure we’re the most fan-friendly place that they go.”

Greensboro is the most-frequent location for the tournament, but the latest rotation of sites has spread along the East Coast.

So when it comes to Greensboro, it’s a matter of making it a unique experience for participants and visitors.

The tournament will be in Washington and New York the next two years. Sites beyond those haven’t been announced.

So this week could be important as a showcase. ACC commissioner John Swofford said the ever-changing list of administrators at member schools means that some decisions makers haven’t witnessed Greensboro during tournament week.

“A lot of those (athletics directors) have never been to an ACC Tournament in Greensboro,” Swofford said. “It will be the first experience for a number of those folks. So it will be interesting.”

This will be the 27th time the tournament is contested in Greensboro, far more than any other city. Play begins Tuesday in the five-day event.

Paul Brazeau, the senior associate commissioner of the ACC who oversees men’s basketball, was relatively new to his position for his first tournament in charge. That came in 2015 in Greensboro.

“As I’ve gotten to know more folks, I’ve heard about the terrific stories,” Brazeau said. “A big part (of the community’s) fabric is the tournament.”

Rob Goodman, executive director of the Greensboro Sports Foundation, said a full-court press has been in place to make sure everything clicks. He said the importance of delivering good times during a high-profile event is something that Greensboro cherishes.

“Fans First!” signs are spread throughout the community as a welcoming. This year, it’s a three-week focus.

The ACC Tournament for women’s basketball wrapped up Sunday. Next week, the coliseum will be the site for NCAA Tournament first- and second-round men’s games.

“Everywhere you go, you’ll know that the tournaments are here,” Goodman said. “There’s just so many people involved to make this happen at the level that it should be.”

Greensboro has long used the “Tournament Town” label among its promotions. Goodman said that applies in particular this month, and also includes activities for Triad residents to be part of the festivities around the city.

Christensen said the objective is to make the Greensboro experience better each time it’s held here.

“We’re continually building on that tradition,” he said. “When we get it (here), let’s make sure we do it absolutely right. Whether their team wins or loses, we want them to be excited to be here and hope it’s a place they want to come back to visit or live.”

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On the court, there are new memories made every year.

Fans of in-state schools like the convenience and the familiarity with tournaments in Greensboro. Yet that’s no guarantee of success for their teams.

The past three Greensboro tournaments have produced out-of-state champions — Miami in 2013, Virginia in 2014 and Notre Dame in 2015.

For those with long-time connections to the ACC, tournament time in Greensboro provides a special buzz.

“A lot of amazing memories. Great wins. Tough losses. Amazing games,” Duke coach Mike Krzyzewski said. “When I think of Greensboro, I think of the ACC.”

Krzyzewski’s first ACC championship directing the Blue Devils came in 1986 in Greensboro. He has left with hardware plenty of times since then.

“Everyone who is there in the city itself, they embrace it,” Krzyzewski said. “… There is history. They get it. They’re will be a lot of talking about remembering … Other venues have been good, but no other venue showcases our basketball like Greensboro.”

The coliseum complex has gone through changes since the last men’s tournament.

The Fieldhouse is located on the grounds. It’s a mini-arena used by the NBA G League’s Greensboro Swarm. For college teams in the tournaments, it can serve as an on-location practice facility and warm-up area.

For fans, during the past few weeks, an enhanced Wi-Fi service was installed that’s free to use at the coliseum.

Swofford said the ACC has lots of choices of where to play its tournaments. Greensboro tends to be a good one.

“We’re fortunate because of what this league has been over the years and its tradition and history and the great coaches and great players that our tournament is successful wherever it goes,” Swofford said. “It’s just a question of how successful. Is it different in one location than another? Yes. But I think that’s probably good.

“But it is good to be coming back to Greensboro. And that’s a different experience in Greensboro, obviously, than Brooklyn or (Washington) D.C. or even Charlotte. But it’s a very good experience.”