Preparations for the 2013 Havelock Chili Festival are hot and heavy, with the unveiling of a new logo and a push for vendor and cook registration with less than a month to go before the deadline.
The festival, put on by the Havelock Chamber of Commerce, is scheduled for Oct. 18 and 19 at Havelock City Park.
Shannon LuQuire with Trade Ideas, who also designed logos for the Havelock Tourist and Event Center and Craven County Schools, developed the new copyrighted festival logo, which features a spoon through the center of a flame display with the words Havelock Chili Festival.
“She really knows the Havelock community,” Stephanie Duncan, executive director of the chamber, said of LuQuire. “She was able to capture the essence of those other organizations she’s worked with and we feel confident she was able to do that with us. The new logo itself shows the enthusiasm people have for the chili festival.”
Duncan said the Havelock Chili Festival Committee, a volunteer group that plans the festival for 11 months, thought a new logo was needed.
“Every once in a while you have to rebrand yourself,” Duncan said. “You look at Walmart and how they took the dash out between wal and mart. Wendy’s changed the girl a little bit. Pepsi, that red and blue circle, you know that circle is Pepsi. Logos go through cycles and they have to be tweaked a little bit.
“When you see that fire and that spoon, you know immediately without anyone saying anything that it’s the Havelock Chili Festival. We want to and we strive to one day have people on the other side of the country see that logo and know that it’s the Havelock Chili Festival and to really stand out above the rest.”
Duncan said the new logo would be incorporated into promotional and marketing campaigns as well as on T-shirts for the festival.
The two-day event kicks off at 5 p.m. Oct. 18 and features the chicken wings and chili verde competitions. About 15,000 chicken wings are expected to be sold. The band Spare Change is scheduled to perform.
Oct. 19 features the red chili and salsa competitions, with the headline entertainment being the band Cold Biscuit.
Those wishing to participate in the Havelock Chili Festival as either cooks or vendors have until Oct. 1 to register to avoid a late fee.
All types of vendors including food, craft, commercial and handcrafted merchandise, and nonprofit organizations are eligible to apply
For food vendors, the cost is $300 or $600 depending on space needed, while the cost for nonprofit food vendors is $150 or $275.
The cost for merchandise vendors is $150, $300 or $550 depending on space needed, with nonprofits at $125.
For nonprofit groups with simple literature, the charge is $100.
Cooks are needed for chicken wings, green chili, red chili and salsa. The entry fee for chicken wings is $50, which is refundable, and $45 for green chili and red chili. Cooks are competing for nearly $3,000 in prize money.
The International Chili Society sanctions the festival as the official North Carolina chili cookoff, with the winner of the red chili, chili verde and salsa competitions eligible to represent the state in the 2014 ICS World Championship.
The Havelock Chili Festival raises money for area nonprofit organizations, with about $11,000 raised last year. The Easter Seals/Craven-Cherry Point Child Development Center, Coastal Women’s Shelter, Early College EAST, Annunciation Catholic School, Havelock High Band Boosters and the Cherry Point Young Marines stand to benefit from this year’s festival.
The festival is free to attend, and parking is also free.
“I want us to be a point of destination,” Duncan said. “I want us to be able to show people what this community has to offer because we do have a lot to offer.”
For more information, visit the Havelock Chamber of Commerce office inside the Havelock Tourist and Event Center, call the chamber office at 447-1101, go online to the festival website at www.chilifestival.org or email email@example.com.